Bachelor of Science in Communication Management and Design

Dennis Charsky, Associate Professor and Program Director

Communication management and design is a unique program combining corporate communication, communication management, and communication design. The degree teaches students about the fundamental principles inherent in their respective areas such as; internal communications, reputation management, graphic design. Students learn how these areas are integrated to craft strategic communication initiatives that guide organizations in managing crisis, their reputation, effectively communicate with employees, the media, and other stakeholders, and design appropriate web and social media outcomes to deliver those messages. 

Corporate Communication Concentration

Students learn to influence communication in organizations by creating crisis communication plans, corporate events, and strategies for managing relationships with the media, government agencies, and stakeholders. Courses cover internal communications, communicating corporate social responsibility, community relations, event planning, and leadership.

Communication Design Concentration

Students learn to use their creativity purposefully. Students learn to utilize the right information with the right visuals to inspire, persuade, and inform. Courses cover graphic design, web design, interaction design, social media design, instructional design, and information design.


Academic Policies

In addition to the general College guidelines for academic standing and the Park School academic policies, communication management and design majors are required to maintain an overall cumulative GPA of 2.50. Courses at level 1 are open to seniors only by permission of the instructor. One-credit minicourses do not count as required communication management and design electives. All majors must complete a minimum of 60 credits outside communications, and a minimum of 60 credits in courses designated as liberal arts (LA).

Requirements for the Major 2013-2014

 

  Credit Hours 
 Departmental requirements 30
 Supplemental requirements

9

 Concentration requirements (choose one)  18-19
       Corporate Communication (18 credits)  
       Communication Design (18-19 credits)  
 Other Electives 62-63
 TOTAL CREDITS 120

(to include 60 liberal arts credits and 60 credits outside the Roy H. Park School of Communications)

Departmental Requirements

  Credit Hours 
 GCOM 13000 S'Park!: Igniting Your Future in Communications (F)  1
 STCM 10300 Introduction to Strategic Communication* (F-S) (ICC-CLA)  3
 STCM 10800 Communication in Organizations* (F-S)  3
 STCM 11100 Presentation Media and Visual Design (F-S)  3
 STCM 12300 Systems Thinking and Design* (Y) (ICC-CLA)  3
 STCM 20200 Career Pursuit (Y)  1
 STCM 21000 Instructional Design (Y)  3
 STCM 21100 Corporate Communication: Strategy and Design (Y)  3
 STCM 28800 Research and Statistics for Strategic Communications (ICC-CLA; ICC-QL)  3
 STCM 43400 Communication Management Lab (S)  3
 STCM 45000 Critical Issues in Organizations: Theory, Application, and Policy* (F) (ICC-CLA)  3
 GCOM 43000 Connecting the Dots: General Education Integration (F-S) (ICC-CP)  1
 Total Departmental Requirements  30

Supplemental Requirements

   
 WRTG 10600 Academic Writing 1* (F-S) (fulfills ICC requirement of same course)  3
 MGMT 11100 Introduction to Business (Y)  3
 WRTG 21100 Writing for the Workplace (Y)  3
 Total Supplemental Requirements 9

*Denotes a liberal arts course

(F) course offered Fall semester only; (S) course offered Spring semester only; (F-S) course offered both Fall and Spring semesters; (Y) course offered yearly; (IRR) course offered irregularly.

ICC-CLA indicates a course that fulfills the complementary liberal arts requirement of the Integrative Core Curriculum (ICC);  ICC-WI indicates a course that fulfills the ICC writing intensive requirement; ICC-CP indicates a course that fulfills the capstone requirement in the ICC; ICC-QL is a course that fulfills the quantitative literacy requirement in the ICC.

 

ADDITIONAL REQUIREMENTS FOR CONCENTRATIONS

Communication Management and Design majors can declare only one concentration.

A concentration must be declared by the end of the sophomore year.

Corporate Communication Concentration

  Credit Hours 
 Choose three of the following 3-credit courses:  

   STCM 23000  Meeting and Event Management (Y)

 
   STCM 23200  Public Relations* (F-S)  

   STCM 30000  Crisis Communication (IRR)

 

   STCM 31000  Organizational Speech Writing and Interviewing*
                      
  (Y) (Offered in Los Angeles)

 

   STCM 31100  Government and Stakeholder Relations (IRR)

 

   STCM 33300 Applied Corporate Event Management (IRR)

 
   STCM 44000 Public Relations Lab (F)  
   Subtotal  9
 Choose two of the following 3-credit courses:  
   STCM 20400 Virtual Teams* (IRR)  

   STCM 25100 Organizational Culture and Conflict* (F, Even Years)

 
   STCM 32000 Leadership Communication* (IRR)  

   STCM 36500 Communication in International Organizations* (IRR)

 
   STCM 38000 eLearning (IRR)  
   STCM 49000 Internship** (1-6 credits)  
   Subtotal  6
 Choose one of the following 3-credit courses:  
   STCM 20600 Web Design (Y)  
   STCM 22000 Interactive Media (Y)  
   STCM 23400 Promotional and Instructional Video (IRR)  
   Subtotal  3
TOTAL CORPORATE COMMUNICATION CONCENTRATION

  18

Communication Design Concentration

  Credit Hours 
 Required Courses:  
    STCM 20600 Web Design (Y)  3
    STCM 22000 Interactive Media (Y)  3
    STCM 40400 Communications Design Lab (F, Y)  3
 Choose two of the following 3- to 4-credit courses:  
    CNPH 14100 Introduction to Photography* (F-S) (4 credits)  
    STCM 20400 Virtual Teams* (IRR)  (3)  
    STCM 23400 Promotional and Instructional Video (IRR) (3)  
    STCM 30100 Designing Social Media (S, O) (3)  
    STCM 30300 Games for Marketing and Training (Y) (3)  
    STCM 49000 Internship** (1-6 credits)  
    Subtotal  6-7
 Choose one of the following 3-credit courses:  
    STCM 30600 Advanced Web Design (S, E)  
    STCM 31200 Information Design (S, E)  
    STCM 38000 e-Learning (IRR)  
    Subtotal  3
TOTAL COMMUNICATION DESIGN CONCENTRATION   18-19

*Denotes a liberal arts course

(F) course offered Fall semester only; (S) course offered Spring semester only; (F-S) course offered both Fall and Spring semesters; (Y) course offered yearly; (IRR) course offered irregularly.

**A maximum of 3 credits of STCM 41200 Workshop in Strategic Communication, STCM 49000 Internship, STCM 49800 London Internship and/or STCM 49900 Independent Study may be applied totally.

Integrative Core Curriculum Requirements

All students at Ithaca College must complete the Integrative Core Curriculum listed below (full details are available at the ICC description in the general information section of the catalog):

 

 Themes and Perspectives  
     Ithaca Seminar (ICSM 1xxxx)  4 credits* 
     Creative Arts (CA) course  3 credits
     Humanities (HM) course  3 credits
     Natural Sciences (SC)  3 credits
     Social Sciences (SO)  3 credits
Complementary Liberal Arts (CLA)   12 credits

(Fulfilled with core requirements STCM 10800, STCM 12300, STCM 28800, and STCM 45000 for majors in the B.S. in Communication Management and Design)

 

WRTG 10600   3 credits**
Writing Intensive (WI) course   3 credits***
Diversity (DV) course   3 credits
Quantitative Literacy (QL) course   3 credits****
ICC Capstone (CP) 0-3 credits   1 credit for Park School degrees (fulfilled by GCOM 43000)
Total Integrative Core Curriculum   31-41 credits

* Incoming freshmen will register for an Ithaca Seminar their first (fall) semester at Ithaca College.  Transfer students will register for a seminar (ICSM 20500) designed specifically for transfer students to fulfill this requirement.

** You may also receive credit for completing this requirement by scoring a 4 or 5 on the AP examination in English Literature & Composition or English Language & Composition.  The following Ithaca Seminars also fulfill this requirement:  ICSM 10800 or ICSM 11800.

*** You must fulfill the First-Year Composition requirement before enrolling in a Writing Intensive course. Park School courses that fulfill the WI requirement are JOUR 21100 Visual Journalism, and STCM 33200 Writing for Public Relations. 

**** Mathematics Competency
After you decide to attend Ithaca College, you will complete an online assessment of the mathematical skills necessary to succeed in courses with a Quantitative Literacy (QL) designation. If you do not pass the assessment, you’ll be required to complete a mathematics course designed to prepare you for Quantitative Literacy courses before you can complete your Quantitative Literacy requirement. Park School courses that fulfill the QL requirement are JOUR 48400 Mass Media Research, STCM 28800 Research and Statistics for Strategic Communications, and TVR 26300 Mass Media Research Methods.

(to include 60 liberal arts credits and 60 credits outside the Roy H. Park School of Communications)

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