Integrated Marketing Communications Major — B.S.

Scott Hamula, Associate Professor, Program Director and Department Chair

The integrated marketing communications program is built on the merging of specific coursework from the Roy H. Park School of Communications strategic communication department and the School of Business. This degree teaches students about the newly converged fields of advertising, public relations, brand activation, and marketing. Students learn how these specialized areas are combined into seamless communications programs that promote and build brands, business, not-for-profit organizations, and governmental agencies. 

Academic Policies

In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in integrated marketing communications are required to maintain an overall cumulative GPA of 2.50.

Students wishing to pursue a major in integrated marketing communications should plan carefully and limit themselves to the business courses required within the major in order to adhere to the policy that undergraduate students who are neither accounting nor business administration majors may not register for more than 29 credit hours of business coursework (i.e., ACCT, INTB, MGMT, FINA, MKTG, HRM, PROD, GBUS, BINT, BGRD). Students with junior or senior ranking who are accepted into the integrated marketing communications degree program may not be able to meet all degree requirements without studying for an extra semester or two.

Advising Note

Students with a double major in integrated marketing communications and business who are interested in applying to the master of business administration program should contact the dean’s office in the School of Business for information on a curriculum bridge of five business courses that can be taken during the summer following graduation, before entrance into the M.B.A. program in the fall.

All majors must complete a minimum of 60 credits outside communications, which includes the distribution requirements, and a minimum of 50 percent of their credits (normally 60 credits) in courses designated as liberal arts.

Communications course requirements

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Business course requirements

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Other course requirements

Summary